CORE VALUES

 

BaseWFP is about PASSION|PURPOSE|PEOPLE

We’re Base Wood Fired Pizza. A totally fresh and contemporary take on pizza. We offer quality, made-to-order, Artizan-style pizzas.

 

Where we started

 

Shane Crilly founder of Base Wood Fired Pizza is originally from Carrickmacross, Co. Monaghan. He studied law in Dublin and went on to train as a Solicitor in London.

Our journey to perfection began when our founder Shane Crilly went to ensure that Base Pizzas met all of the criteria a top quality pizza should consist of; artisanal, fresh, authentic and above all taste delicious. When travelling to the birthplace of pizzas, Naples in Southern Italy Shane forged a partnership with Sergio Giogiudici who ran a local cooperative of Italian producers and farmers.

As a result of this Base can obtain the best Italian ingredients which other Irish competitors do not currently do. He returned to Dublin and set out to improve the standard of pizza in Dublin and to create a pizza that is to inspire healthier choices by offering people real food.

He founded Base in 2008 and opened the first store in Terenure that year and to date has 7 stores across Dublin. 

 

What we stand for

 

We want to do one thing, Make incredible pizza.

Influenced by traditional Neapolitan cooking methods and inspired by modern flavours we aim to provide our customers with a superior pizza experience. Providing exceptionally tasty food with a freshly made seasonal menu and efficient, professional and hospitable service. 

Created with Integrity is the mantra we have across all aspects of the business. From the beginning we wanted to create a pizza offering within the Irish market that met all of the criteria a top-quality pizza should consist of; artisanal, fresh, authentic and above all taste delicious.

We will continuously endeavour to exceed our customers’ expectations in food and service and be leaders in the home delivery sector in Ireland.

 

Base Wood Fired Pizza is about

PASSION | PURPOSE | PEOPLE

PASSION

Our mission is to provide uncompromising quality pizza to communities by connecting people to real,
fresh food. We take pride in our brand and the quality of our product and service and we stand by
those values every day.

We only use reputable, recognised and quality suppliers for our raw ingredients, the machinery we use and the design of our stores. The one thing that doesn’t change is our passion for high standards,
quality and product.

PURPOSE

To be one of the leading home delivery sector in Ireland.. We will continue to provide exceptionally tasty food with a freshly made menu. 

The choices we make about what pizza we eat, where it comes from and how it’s prepared have a direct impact on our general well-being. We’re constantly on the lookout for ways to source smarter, make better decisions and to help Base and our customers be a positive force in the world. 

We strive to keep it real by creating the ultimate Base Experience with both customers and our teams.

PEOPLE

We are very passionate about the people we have and open when it comes to communication. There is no difference in the hierarchy and the open door policy of those senior members in the company are always open to all people within Base. 

A company can’t grow unless its people grow, too. That’s why we empower our team members to do their best work, develop lifelong skills, and have some fun along the way.

We are about teaching, developing and coaching all our people. We share the knowledge and experiences we have with our team’s shoulder to shoulder on a daily basis and take great enjoyment seeing the results of our teams by watching their confidence, competencies, skills and knowledge develop and grow. 

 

OUR STORY | OUR MISSION | OUR CORE VALUES